LAHORE: The Punjab University Book Fair, regarded as Pakistan’s largest book fair, has set a new record with the sale of more than 230,000 books, according to the final figures released by the organizers.
Punjab University Vice Chancellor Dr Muhammad Ali said the remarkable sales reflected the public’s continued interest in reading and books. He emphasized that making books available at affordable prices was essential to promoting a reading culture, particularly in the age of Artificial Intelligence (AI).
“Books are a source of knowledge, and their importance can never diminish,” he said, highlighting the enduring value of reading despite rapid technological advancements.
Dr Muhammad Ali noted that the book fair attracted people from different walks of life and various parts of the country. Young people and children, in particular, showed considerable enthusiasm for purchasing books, demonstrating a strong interest in reading among the younger generation.
The annual event also featured a vibrant literary festival, adding to its cultural significance. The festival included book-launching ceremonies by renowned Pakistani authors and a poetry recital, providing a platform for literary expression and engagement.
The record-breaking sales underscored the public’s interest in accessible books and literary activities. The event also highlighted the role of educational institutions in encouraging reading habits, supporting local authors and promoting literary culture across Pakistan.